Monday, May 25, 2009

The 3/50 Project

I first moved to Colorado from Philadelphia way back in 1991. At that time everything was A-B-C, that's Always Buy Colorado. The marketing and labeling was everywhere. It was hard not to be aware of the campaign to buy local. But over the years A-B-C has all but faded into the background.

Today as our economy struggles and storefronts empty more of us are becoming aware of not just how giant banks and retailers support the economy, but of the importance of independent businesses. One Wisconsin woman decided to put her thoughts about supporting local businesses into action. What she created isn't just a nice acronym like A-B-C, but an action oriented grass roots movement that's spreading faster than the mint in my garden. And speaking of mint, the beauty of The 3/50 Project is that it doesn't just focus on the food you serve, but also the table you serve it on.

This is the proclamation of The 3/50 Project:Saving the Brick & Mortars Our Nation is Built On
What three independently owned businesses would you miss if they disappeared. Stop in. Say Hello. Pick up something that brings a smile. Your purchases are what keeps those businesses around.

If half the employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue.* Imagine the positive impact if 3/4 the employed population did that.

For every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll, and other expenditures. If you spend that in a national chain, only $43 stays here. Spend it online and nothing comes home.

The number of people it takes to start the

Pick 3. Spend 50. Save your local economy.
BTW: Your credit union is a locally owned business and thanks you for your support.

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