Normally I don't pay any attention to the sports portion of the news, but yesterday a little blurb made my ears perk up. The Denver Broncos are considering accepting advertising for their practice jerseys. Do they need more money? I don't know their financial situation. I only know that players make a lot more than most people I know. In total the team has a $50 million salary cap.
The Broncos aren't the first team to consider jersey advertising. The Green Bay packers recently announced that they will be signing advertising contracts for jersey space. We should soon see a wave of teams making similar announcements since NFL ruled that jersey patch advertising was okay by them.
We might think advertising in the U.S. is going to far, but I say it's actually quite immature. In other countries advertising is much more prevalent than in the U.S. During a trip to Lima, Peru I was stunned to see advertising groomed into roadside greenbelts. When you walk through the Amsterdam airport advertising shines on the floor and moves you toward the store. And we've all seen images of Tokyo. But do we have to be over the top in everything? How about keeping our comparatively minimalist advertising. Except for NASCAR, they lead the advertising way.