In the split seconds we have to make purchase decisions how much can we really know about our choices. The product label can help but it doesn’t tell the whole story. So to help us out there is a website called the Good Guide.
The Good Guide rates common products on health, environmental and social impact. Each product on the guide receives a score on a scale from 0-10, with 10 being the best.

The Good Guide team works with academic institutions, government data sources, non-governmental organizations, and private research firms to bring world-class information to consumers. Their scientists collect data on chemical ingredients, products, brands, factories, companies, and industrial sectors.
One of the items on my list today is laundry detergent. The Good Guide doesn’t list every brand that you’ll find on the shelves, but it does list a large variety. While I always try to choose environmentally friendly brands, they don’t always make financial sense. So for laundry detergent I often default to major brands like ALL. And because of skin sensitivities I’ll choice fragrance-free.
All Free and Clear received a respectable 8.2 overall rating from the Good Guide, with an 8.6 for environmental performance, 8.1 for social performance, and 8.0 for health. The site allows you to drill down further into the data to review the ingredients and their health and safety impacts. For example you can review the ratings in the areas of female and male reproductive health, impact on unborn children and cancer. The product is also rated on the company’s resource management. Unilever, maker of All and many other products, received a big ding in Toxic Waste management. The company received a rating of “fair” regarding chemical spills. It also received a poor rating under compliance issues for the Clean Air Act.
I like that the Good Guide gives a glimpse at the company behind the product. The site really makes you feel empowered as a consumer not only to make good choices but to let companies know that these issues are important.


Happily I recovered the membership fee just in this visit. For comparison I used King Soopers and tried to match up brands. Often I calculated price based on quantity and I used King Soopers' sale price whenever possible. Notice that toothpaste was not a big bargain.
.jpg)



